☰

Words That Work: It's Not What You Say, It's What People Hear

$ 102

Availability: Currently in Stock

Delivery: 10-20 working days

Words That Work: It's Not What You Say, It's What People Hear
- In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Country USA
Brand Hachette
Manufacturer Hachette Books
Binding Hardcover
ItemPartNumber 9781401302597
ReleaseDate 2007-01-02
UnitCount 1
EANs 9781401302597

You might also like...

The Power Of Communication: Managing Information In Public Organizations

The Power Of Communication: Managing Information In Public Organizations

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives

Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives

What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

Managing Human Behavior in Public and Nonprofit Organizations

Managing Human Behavior in Public and Nonprofit Organizations

The New Politics of the Budgetary Process, 5th Edition (Longman Classics Series)

The New Politics of the Budgetary Process, 5th Edition (Longman Classics Series)

The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate