Web Analytics 2.0: The Art of Online Accountability and

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Adeptly address todayâ€™s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Country USA
Brand Sybex
Manufacturer Sybex
Binding Paperback
ItemPartNumber 9780470529393
UnitCount 1
UPCs 884257548214
EANs 8601417096857
ReleaseDate 0000-00-00

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity