The Ultimate Question: Driving Good Profits and True Growth

The Ultimate Question: Driving Good Profits and True Growth
- Used Book in Good Condition
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business School Press
Binding Hardcover
ItemPartNumber 31681
UnitCount 1
EANs 9781591397830
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business School Press
Binding	Hardcover
ItemPartNumber	31681
UnitCount	1
EANs	9781591397830
ReleaseDate	0000-00-00

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