The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

How to Write a Good Advertisement: A Short Course in Copywriting

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

Great Leads: The Six Easiest Ways to Start Any Sales Message

How to Write Dazzling Dialogue: The Fastest Way to Improve Any Manuscript

The Boron Letters

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

Scientific Advertising

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone