Social Media Campaigns: Strategies for Public Relations and

Social Media Campaigns: Strategies for Public Relations and Marketing

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2016-07-07
UnitCount 1
UPCs 001138948608
EANs 9781138948600

Social Media Campaigns: Strategies for Public Relations and Marketing