Marketing: Real People, Real Choices (9th Edition)
Quantitative Methods for Business has been thoroughly revised and updated for this 4th edition, and continues to provide a simple and practical introduction to an area that students can find difficult. The book takes a non-threatening approach to the subject, avoiding excessive mathematics and abstract theory. It shows how to apply quantitative ideas to the real problems faced by managers.
The book includes numerous exercises and examples that help students understand the relevance of quantitative ideas to business. Assuming no previous knowledge, the text provides complete coverage for a first course in quantitative methods.
Â
Country | USA |
Brand | Pearson |
Manufacturer | Pearson College Div |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780273694588 |
ReleaseDate | 0000-00-00 |