Public Relations Writing: Form & Style

Public Relations Writing: Form & Style
- Used Book in Good Condition
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a "Writing for Select Publics" section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Country USA
Brand WADSWORTH
Manufacturer Wadsworth Publishing
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9781133307310
ReleaseDate 0000-00-00

Country	USA
Brand	WADSWORTH
Manufacturer	Wadsworth Publishing
Binding	Paperback
ItemPartNumber	black & white illustrations
UnitCount	1
EANs	9781133307310
ReleaseDate	0000-00-00

Public Relations Writing: Form & Style

You might also like...