At primal kitchen, our philosophy is simple: every bite of food you eat should be both delicious and healthful. Mark created primal kitchen because in the world of real-food eating, veggies and meat can become pretty boring without sauces. Yet most contain harmful fats, sugars and artificial ingredients for taste. Primal kitchen mayo is made exclusively with avocado oil which has the highest monounsaturated oleic fatty acid profile. Oleic fatty acids are the good fats that make olive oil and avocado oil such nutrient-rich superstars. Boosts your body's absorption of carotenoids. Avocado oil boosts your body's absorption of carotenoids. Foods high in carotenoids are typically low in fat but carotenoids like beta-carotene need to be eaten with dietary fat in order to be properly absorbed. Avocado is rich in carotenoids and fat, solving the problem in one gulp! A study published in the journal of nutrition showed that a salad dressed in avocado oil improved carotenoid absorption by as much as 15 times compared to a salad not wearing avocado oil. Fights free radicals. Avocado can help boost a cell's ability to fight free radicals. In a recent study, the avocado oil multiplied the resistance of yeast cells against free radicals. Medical experts believe that the benefits of avocado oil could apply to human cells as well. Helps eliminate industrial seed oil consumption. Confused by may contain canola and/or soybean oil? Us too. Canola oil comes from rapeseed, a completely unpalatable seed rich in erucic acid, which is bitter and rather toxic. Canola oil is rapeseed oil stripped of erucic acid. Canola processing generally uses heat higher than 500 degrees, which means a good portion of healthful omega-3s are actually rancid and toxic by the time the product hits the shelf! Unfortunately, this blend of industrial seed oils is present in practically every packaged and processed food