If you are a Plumber, Electrician, Baker, Candle Stick maker, than this book is for you. If you are a small business owner that is competing in a crowded marketplace, than this book is for you. This wildly entertaining "gem" shares how one plumbing contractor was in way over his head when he opened his doors for business. Because he did not know, what he did not know, fear of failure forced him to grow a customer base, and revenue beyond his wildest dreams. The wealth of "how to" information that is hidden in these pages will help the business owner with an open mind provide better service to the end user, and be more profitable as a result of doing so. Also the free resources available in the back of the book is worth more than triple the cost of admission. The one chapter titled " Show up like know one else" should be required reading for anyone that is dependent on repeat business. It outlines an easy and affordable way to stay in front of your very best customers/ prospects, and generate more referrals as a result of doing so.