Persuasive Business Proposals: Writing to Win More Customers,

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Writing a winning proposal is vital to getting a â€˜yesâ€™ on your next bid. Thatâ€™s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. Youâ€™ll learn how to attract prospectsâ€™ attention and speak to their needs; ask essential questions for qualifying opportunities; â€œpower upâ€ cover letters and executive summaries; overcome â€œvalue paranoiaâ€; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Country USA
Brand Amacom
Manufacturer AMACOM
Binding Paperback
ItemPartNumber 9780814417850
ReleaseDate 2012-04-30
UnitCount 1
EANs 9780814417850

Country	USA
Brand	Amacom
Manufacturer	AMACOM
Binding	Paperback
ItemPartNumber	9780814417850
ReleaseDate	2012-04-30
UnitCount	1
EANs	9780814417850

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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