Ongoing Crisis Communication: Planning, Managing, and

Ongoing Crisis Communication: Planning, Managing, and Responding
- Used Book in Good Condition
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis managementâ€•pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
UnitCount 1
EANs 9781412983105
ReleaseDate 0000-00-00

Ongoing Crisis Communication: Planning, Managing, and Responding