Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think
- Why We Eat More Than We Think
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much youâ€™re eating, what youâ€™re eatingâ€“or why youâ€™re even eating at all.

â€¢ Does food with a brand name really taste better?
â€¢ Do you hate brussels sprouts because your mother did?
â€¢ Does the size of your plate determine how hungry you feel?
â€¢ How much would you eat if your soup bowl secretly refilled itself?
â€¢ What does your favorite comfort food really say about you?
â€¢ Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. Heâ€™s spent a lifetime studying what we donâ€™t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the â€œbottomless soup bowl,â€ Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the â€œhidden persuadersâ€ used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the â€œmindless marginâ€ to loseâ€“instead of gainâ€“ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the officeâ€“even at a vending machineâ€“wherever you decide to satisfy your appetite.
Country USA
Brand Bantam
Manufacturer Bantam
Binding Hardcover
ReleaseDate 2006-10-17
UnitCount 1
EANs 9780553804348

Country	USA
Brand	Bantam
Manufacturer	Bantam
Binding	Hardcover
ReleaseDate	2006-10-17
UnitCount	1
EANs	9780553804348

Mindless Eating: Why We Eat More Than We Think

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