Kellogg on Advertising and Media: The Kellogg School of

Kellogg on Advertising and Media: The Kellogg School of Management

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 9780470119860
UnitCount 1
Format Illustrated
EANs 9780470119860
ReleaseDate 0000-00-00

Kellogg on Advertising and Media: The Kellogg School of Management