Irresistible: The Rise of Addictive Technology and the

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Welcome to the age of behavioral addictionâ€”an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
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By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodâ€”to improve how we communicate with each other, spend and save our money, and set boundaries between work and playâ€”and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink:Â And Other Unexpected Forces that Shape How We Think, Feel, and BehaveÂ is available in paperback from Penguin.
Country USA
Brand Penguin Press
Manufacturer Penguin Press
Binding Hardcover
ItemPartNumber 9781594206641
Color Black
ReleaseDate 2017-03-07
UnitCount 1
EANs 9781594206641

Country	USA
Brand	Penguin Press
Manufacturer	Penguin Press
Binding	Hardcover
ItemPartNumber	9781594206641
Color	Black
ReleaseDate	2017-03-07
UnitCount	1
EANs	9781594206641

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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