Global Marketing and Advertising: Understanding Cultural

Global Marketing and Advertising: Understanding Cultural Paradoxes
- Used Book in Good Condition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber 38018848
UnitCount 1
EANs 9781452257174
ReleaseDate 0000-00-00

Global Marketing and Advertising: Understanding Cultural Paradoxes