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From an Idea to Nike: How Marketing Made Nike a Global Success

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From an Idea to Nike: How Marketing Made Nike a Global Success
From an Idea to NikeÂ is a fully-illustratedÂ look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world.Â Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasnâ‚¬t Michael Jordan!)Â
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Country USA
Brand Clarion
Manufacturer Clarion Books
Binding Paperback
ItemPartNumber 9781328453631
ReleaseDate 2019-02-12
UnitCount 1
Format Illustrated
EANs 9781328453631

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