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A Framework for Marketing Management

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
ItemPartNumber black & white tables, diagrams, figures
UnitCount 1
EANs 9780132539302
ReleaseDate 0000-00-00

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Country	USA
Brand	Pearson
Manufacturer	Pearson College Div
Binding	Paperback
ItemPartNumber	black & white tables, diagrams, figures
UnitCount	1
EANs	9780132539302
ReleaseDate	0000-00-00