FRICTION―The Untapped Force That Can Be Your Most Powerful

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.Â

Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Â

Red tape and over-complicated licenses have contributed to Chinaâ€™s GDP exceeding Indiaâ€™s by $82 trillion over the span of just three decades.

If youâ€™re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of â€œfriction,â€ which he defines as the unnecessary expenditure of time, effort, or money in performing a task.Â

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, youâ€™ll be able to establish positive habits and eliminate negative onesâ€•all with the end result of building a company thatâ€™s the envy of your industry. Friction takes you step-by-step through the process of:

â€¢Empowering frank conversations
â€¢Guiding individual and team behaviors
â€¢Getting ahead of frictionÂ
â€¢Optimizing the customer experienceÂ
â€¢Building a frictionless corporate culture

Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

If youâ€™re in a leadership position, now is the time to declare war on frictionâ€•before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine.Â

Friction provides the know-how you need to lead your company to industry dominance.Â
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
ReleaseDate 2019-05-09
UnitCount 1
Format Illustrated
EANs 9781260135695

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill Education
Binding	Hardcover
ReleaseDate	2019-05-09
UnitCount	1
Format	Illustrated
EANs	9781260135695

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

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