Marketing Management
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A Comprehensive Guide to Business Ventures
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.
Also Available with MyEntrepreneurshipLabTM
This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Â
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
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Country | USA |
Binding | Kindle Edition |
Edition | 5 |
EISBN | 9780133797350 |
Format | Kindle eBook |
Label | Pearson |
Manufacturer | Pearson |
NumberOfPages | 592 |
PublicationDate | 2015-01-21 |
Publisher | Pearson |
ReleaseDate | 2015-01-21 |
Studio | Pearson |