Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 

Brand Thinking and Other Noble Pursuits

Branding: In Five and a Half Steps

Draplin Design Co.: Pretty Much Everything

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

Logo Modernism (English, French and German Edition)

The Idea Writers: Copywriting in a New Media and Marketing Era

Archetypes in Branding: A Toolkit for Creatives and Strategists