Contemporary Brand Management

Contemporary Brand Management

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in todayâ€™s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firmâ€™s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber 9781452242873
ReleaseDate 2014-01-17
UnitCount 1
EANs 9781452242873

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