Car Guys vs. Bean Counters: The Battle for the Soul of

Car Guys vs. Bean Counters: The Battle for the Soul of American Business
- Used Book in Good Condition
â€œOne of the most acute books about management and how comÂpanies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trouÂble, here is your guide.â€
â€”John Gapper, FINANCIAL TIMES
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When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the publicâ€™s imagination with innovative car design and top-quality craftsÂmanship, the money would follow. The â€œcar guysâ€ held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
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But then GMâ€™s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the â€œwasteâ€ and â€œpersonality worshipâ€ of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.
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In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GMâ€™s customers.
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Lutzâ€™s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
ItemPartNumber Illustrated
Color Black
ReleaseDate 2013-05-28
UnitCount 1
EANs 9781591846222

Country	USA
Brand	Portfolio
Manufacturer	Portfolio
Binding	Paperback
ItemPartNumber	Illustrated
Color	Black
ReleaseDate	2013-05-28
UnitCount	1
EANs	9781591846222

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

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