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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

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The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."ÂÂHarvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."ÂÂMichael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."ÂÂPublishers Weekly
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
UPCs 639785337393
EANs 9780071398503
ReleaseDate 0000-00-00

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