Awakening your Business Brain: An iCadenza Guide to Launching

Awakening your Business Brain: An iCadenza Guide to Launching your Music Career

Can you really be an artist and a businessperson at the same time? Aspiring musicians have been asking this for ages, but in a new world of interconnectivity, the answers are closer than ever before. Jennifer Rosenfeld and Julia Torgovitskaya, founders of iCadenza and Cadenza Artists, are here to share the lessons of their music career coaching business and talent agency with you and help you awaken your business brain.

Artists receive a lot of misconceptions about the business side of art: that focusing too much on self-marketing is detrimental to your artistic growth, or that making sacrifices for a big contract is â€œselling out.â€ Along the way, musicians are taught that they can be an artist or a businessperson, but not both. Jennifer and Julia say that not only is it possible to be both, itâ€™s essential for survival in todayâ€™s music world.

Through career guidance and personal wisdom, Awakening Your Business Brain will show you how you can foster a successful music career without sacrificing your dedication to artistry. Jennifer and Julia demystify the music business in a compassionate and encouraging book that is a must-read for any aspiring musician.
Country USA
Binding Kindle Edition
Format Kindle eBook
IsAdultProduct
Label iCadenza
Manufacturer iCadenza
NumberOfPages 139
PublicationDate 2015-11-01
Publisher iCadenza
ReleaseDate 2015-11-01
Studio iCadenza

Country	USA
Binding	Kindle Edition
Format	Kindle eBook
IsAdultProduct
Label	iCadenza
Manufacturer	iCadenza
NumberOfPages	139
PublicationDate	2015-11-01
Publisher	iCadenza
ReleaseDate	2015-11-01
Studio	iCadenza

Awakening your Business Brain: An iCadenza Guide to Launching your Music Career

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