Awakening: The Music Industry in the Digital Age

Awakening: The Music Industry in the Digital Age

Awakening is the definitive account of the music industry in the digital era. It tells the inside story of how the music business grappled with the emergence of an entirely new digital economy with exclusive interviews with the people who shaped todayâ€™s industry. Mulliganâ€™s gripping narrative switches between the seismic market trends to the highly personal accounts of artists and digital pioneers. It recounts the events that both spelt the end of the old industry and that are the foundation for the radical new successor that is about to emerge.

Awakening is written by the leading music industry analyst Mark Mulligan and includes interviews with 60 of the music industryâ€™s most important figures, including million selling artists and more than 20 CEOs. Alongside this unprecedented executive access, Awakening uses exclusive data presented across 60 charts and figures to chart the music industryâ€™s digital journey and to lay out a vision of the future for the industry and artists alike.

For anyone interested in the music industry and the lessons it provides for all businesses in the digital era, this is the only book you will ever need.
Country USA
Manufacturer MIDiA Research
Binding Kindle Edition
ReleaseDate 2015-04-08
Format Kindle eBook

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