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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012
- Used Book in Good Condition
This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.
Country USA
Brand CQ Press
Manufacturer CQ Press
Binding Paperback
UnitCount 1
EANs 9781452239910
ReleaseDate 0000-00-00

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