Advertising and Marketing in Theater (Exploring Theater)

Advertising and Marketing in Theater (Exploring Theater)

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Country USA
Brand Cavendish Square Publishing
Manufacturer Cavendish Square
Binding Paperback
UnitCount 1
EANs 9781502634306
ReleaseDate 0000-00-00

Country	USA
Brand	Cavendish Square Publishing
Manufacturer	Cavendish Square
Binding	Paperback
UnitCount	1
EANs	9781502634306
ReleaseDate	0000-00-00