77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL

77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL
This is not a theory book that discusses the ideas and concepts of digital transformation, but a practical field book that describes the proven digital Capabilities as the building blocks of digital transformation, including an approach to assessment and improvement of the digital capabilities to achieve successful digital transformation. This book therefore caters best for digital 'practitioners'. If you are not a digital practitioner, refer to the book "77 Building Blocks of Digital Transformation: Simply Explained" written for the general public.

The Digital Capability Model in this book consists of 12 Mega Capabilities and 77 Capabilities, where a mega capability is comprised of a set of capabilities. This book is organized to describe the 77 capabilities and their maturity levels. A digital capability is defined in this book as an organizational capacity to produce intended business outcome by combining process, people and technology elements in a way that is unique to each organization, andÂ the 77 digital capabilities are described in detail in terms of process, people and technology elements in this book.

The Model is comprehensive in scope, making it best suited for those who desire to have a broad understanding of the entire scope of digital transformation and wish to obtain the cross-boundary, multi-disciplinary knowledge across business and technology.
The Model covers the following digital capabilities:
Â 1. Digital Customer Experience Management
Digital Customer Journey Management
User Research
Usability Analysis
User Experience Designing
User Experience Testing
Â 2. Social Interaction
Social Listening
Social Media Marketing
Social Media Servicing
Online Community Management
Rating & Review Management
Content Moderation
Social Crisis Management
3. Digital Marketing
Digital Brand Marketing
Search Engine Optimization
Paid Search
Content Targeting
Affiliate Marketing
Online Advertising
Digital Campaign Management
Lead Management
Marketing Offer Management
Email Marketing
Mobile Marketing
Marketing Automation
Conversion Rate Optimization
4. Digital Commerce
Online Merchandising
Shopping Cart & Checkout
Payments & Reconciliation
Order Management & Fulfillment
Account Management & Self-Service
5. Digital Channel Management
Channel Mix & Optimization
Cross-Business Integration
Cross-Channel Integration
Multi-Device Presentation
6. Knowledge & Content Management
Knowledge Collaboration
Knowledge Base Management
Content Lifecycle Management
Digital Asset Management
Content Aggregation & Syndication
Web Content Management
7. Customization & Personalization
Customer Preference Management
Customer Communication Management
Social Behaviour Management
Interaction Tracking & Management
Customer Loyalty Management
Digital Customer Services
8. Digital Intelligence
Product Similarity Analytics
Customer Insights
Customer Segmentation
Conversion Analytics
Digital Marketing Effectiveness
Big Data Analytics
Web Analytics
Reporting & Dashboard
9. Digital Data Management
Non-relational Data Management
Distributed Data Store Management
Enterprise Search
Master Data Management
Data Quality Management
Digital Data Policy Management
10. Digital Infrastructure Management
On-Demand Provisioning
User Interaction Services
Process Integration Services
Parallel Processing Services
Federated Access Management
Digital Continuity Management
11. Digital Alignment
Digital Innovation
Digital Planning
Digital Governance
Cross-Boundary Collaboration
Digital Journey Readiness
12. Digital Development & Operations
Digital Program & Project Management
Digital Design Authority
Digital Capability Development
Digital Capability Introduction
Digital Service Operations
Digital Quality Management
Country USA
Manufacturer Story Tree FDC
Binding Kindle Edition
ReleaseDate 2018-08-28
Format Kindle eBook

Country	USA
Manufacturer	Story Tree FDC
Binding	Kindle Edition
ReleaseDate	2018-08-28
Format	Kindle eBook

77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL

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