What it is: An innovative 3-part VIVIDS regimen to gently cleanse thoroughly hydrate and effectively seal hair ensuring long lasting color protection to keep ChromaSilk VIVIDS color as vibrant as ever. What it does: An enriching protective conditioner that will ensure long lasting vibrant hair color while providing natural moisture to hair without stripping color. What else you need to know: Embedded powerful solar hair protectors shield against sun damage keeping VIVIDS vivid!