Competitive Identity: The New Brand Management for Nations,

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber YES2234197
ReleaseDate 2006-11-13
UnitCount 1
Format Illustrated
EANs 9780230500280

Competitive Identity: The New Brand Management for Nations, Cities and Regions