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Brand Breakout: How Emerging Market Brands Will Go Global

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Brand Breakout: How Emerging Market Brands Will Go Global
- Used Book in Good Condition
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber biography
ReleaseDate 2013-06-13
UnitCount 1
EANs 9781137276612

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